Tamarack Resort

Like most Ski Resorts Tamarack’s biggest generation of revenue comes from selling lift tickets and season passes with an estimated 60% percent of their total revenue coming from their three-tier pass campaign. 

I was given the responsibility of running a four-tier campaign. This campaign bound together organic social media, paid ads, newsletter strategy, website conversion optimization as well as physical promotional events. 

In 2020-2021 Tamarack Resort successfully broke every pass and skier visit record. Selling more season passes in tier 1 than in any season in the history of the company. Below you will see results from the social media portion of the campaign.